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BMC collaborates with TTU admissions to create multimedia marketing tools to attract prospective students.
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Creatively and effectively getting the attention of prospective university students is an ongoing mission for Rebecca Tolbert, associate vice president for Academic Affairs and Enrollment Management at TTU.
"The BusinessMedia Center team knows about the currency of the audience we're trying to reach," said Tolbert.
In 2000, Tolbert approached BMC to develop an innovative marketing technique to reach prospective students interested in learning about the university.
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"Kevin and his team are very thorough in their initial meeting. They know from the very foundation what you're looking to accomplish," she said. "They are great about pulling out thoughts and considering marketing audiences you hadn't thought of before."
BMC devised a CD-ROM campaign, unique to the time, that enabled students to view in comprehensive details the dynamics of a TTU education.
"The BusinessMedia Center staff reviewed the project with me all along the way so they knew my intentions the whole way," Tolbert said. "We never lost our ownership of the project. It was our product and didn't turn into something that wasn't our original idea."
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